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  1. New Smart Bidding strategy: Maximize conversion value
    August 21, 2019
    At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximize conversion value. This automated bidding strategy helps you maximize the total conversion value of your campaign within your specified budget. Starting today, you can use Maximize conversion value for all Search campaigns. To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values. Entripy, one of the leaders in custom printed t-shirts in Canada, was previously using manual CPC bidding. While testing a Maximize conversion value strategy, the brand saw a 283% increase in conversion value and a 286% improvement in ROAS. To learn more about Maximize conversion value, or to find the right automated bidding strategy for your business, visit the Google Ads Help Center.  Posted by Sagar Shah, Product Manager, Google Ads
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    Search and Shopping campaigns will now be using improved Standard delivery
    August 19, 2019
    Your ad delivery method determines how long your daily budget lasts within a day. While Accelerated delivery attempts to spend your budget faster than Standard delivery, it isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spe

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