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1. Merchant Center upgrades to get your products in front of more holiday shoppers

   November 6, 2019

   With Shopping ads now available in more than 50 new markets, and 95 total markets, you can expand your global footprint more than ever. Reach more holiday shoppers around the world Start showing your products globally with multi-country feeds, which allow you to target multiple countries that share the same language by using a single feed in that language. For example, if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland. You’ll just need to set up shipping and location targeting for these countries in your Shopping campaign in order to start promoting your products in these new countries. If you don’t already have a feed, you can submit your products more quickly with automated feeds, available in all Shopping ads countries starting in November. Simply enable Merchant Center to crawl your website for structured data and extract your most up-to-date product information for your initial feed. Manage your inventory across Google more easily The new Merchant Center experience has been redesigned with clearer workflows, simpler navigation, and more program insights. You can use the updated interface to easily manage your products, like enabling automatic image improvements to remove promotional overlays on your product images to comply with Merchant Center policies. You can also discover additional opportunities to promote and sell your products. For example, you can opt your inventory into surfaces across Google in the US and India to allow your products to show across Google for free, including rich snippets in search results and product annotations in Google images. Surfaces across Google will be coming to additional countries before the end of the year. Ready to get started? Get more tips and best practices for driving holiday sales. Posted by Raphael Leiteritz, Director of Product Management, Merchants and Brands

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   Elevate your video campaigns with new extensions for YouTube ads

   November 5, 2019

   To help you hit your business goals, we’re improving interactivity on YouTube with new extensions that make it easy for your customers to take action. Building off of our popular extensions on Search, extensions on YouTube give viewers useful and actionable information like store location, interest forms and additional calls-to-action. This information appears directly alongside your video ad. Later this year, call-to-action extensions, which are currently available for TrueView in-stream and non-skippable video ads, will also become available for 6-second bumper ads. Even when your primary objective is to drive reach, awareness or consideration, this launch will make it easier for viewers to take an action, like visiting your website, after seeing your ad.  Additionally, TrueView for action ads will continue to expand its portfolio of call-to-action banners with new features that drive greater clicks and conversions for your campaigns. Sitelink extensions are currently in beta testing and will be generally available for all TrueView for action ads in the coming months. With sitelinks, you can add relevant links like product detail pages or promotional pages under your video. In a beta test we conducted with 30 United States advertisers, adding sitelinks resulted in 23% more conversions and 50% more clicks.1 We will soon be rolling out sitelinks to all in-stream formats bought through Google Ads. Mock of how Sitelink extensions will appear under a TrueView for action video ad Once launched, you can get started with any of these new extensions from the extensions tab in Google Ads and clicking on the extension you’d like to use. Posted by Nicky Rettke, Product Director, YouTube Ads     1. Compared to the same ad without sitelinks. Source: Google data, US, June 2019. Beta experiment with n=30 TrueView for Action advertisers 

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