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Easier cross-account analysis with Report EditorSeptember 30, 2019Reporting across your Google Ads accounts can be time consuming. To date, you haven't been able to visualize and manipulate your cross-account data directly in your browser. Instead, you had to download reports from your Manager account. To make it faster and easier for you to analyze this valuable cross-account data, the Manager account's Report Editor can now slice and dice your data in real time. With this update, you can now analyze and identify cross-account patterns in your data without leaving Google Ads. For example, let’s say that you manage three accounts in different regions and want to look at global performance over time. Previously, you would need to download performance for each account individually, and then stitch the data together to find global trends. Now, you can analyze this cross-account performance with custom tables, charts, and data segments directly in your browser. Cross-account reporting is currently available for Manager accounts managing up to ten Google Ads accounts, and we plan to increase this limit in the future. Learn more about creating and managing reports here, and check out the updated Report Editor functionality by navigating to the “Reports” tab in your account. Posted by Abhishek Kumar, Product Manager, Google AdsRead more- 10Improving call quality with a new look for call-only adsSeptember 26, 2019Call-only ads make it easy for customers to call your business directly from mobile search results. To improve the user experience and drive more high-quality calls to your business, we’re updating the call-only ads unit layout. Now your business name and headline will show directly below your phone number, along with a larger phone icon, to make it more clear to users what you offer and make the call-to-action more prominent. New layout Previous layout On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call. Existing call-only ads will automatically switch over to the new layout this week and no additional action is needed. To learn more about driving calls to your business, see our call-only ads best practices. Posted by Mike Russo, Product Manager, Google AdsRead more
- 11Get more from Recommendations with new featuresSeptember 25, 2019Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.1 To make it even easier for you to act on these suggestions in your account, we’re introducing improved keyword recommend
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